Jessica Blair

Packaging Matters! The best game is easily overlooked if the packaging isn’t great. The Box (or Book Cover) has a JOB and you need it to do that job brilliantly. Learn what is required to be printed on your box/book, what you *should* include, and what to avoid to make your game retail friendly.

Pitch/Sell Sheets For The Win! Are you attempting to sell or license your game to a publisher? Are you trying to sell your self-published game to distributors and retailers? Either way, a winning Pitch/Sell Sheet is necessary. Learn what information is needed, what you *should* include, and what to avoid for Publishers, Distributors, and Retailers to make a purchase decision.

Jessica Goldstein Blair discovered role-playing at the age of 12 and decided to turn her passion for gaming into a career 22 years ago. She has worked in Sales, Marketing, Licensing, and Event Management roles at Wizards of the Coast (a division of Hasbro Inc.), Games Workshop, and a few smaller companies. For the past 11 years, Jessica has been the lead consultant at Roll to Market, specializing in helping new game publishers get their first few games on the market. And last year, she launched Geek Xtravaganza: A Unique Geek Shopping Event, bringing the best local creators together in a quarterly bazaar of geeky goodness.